The estimated market for cut flowers, houseplants in the United Kingdom to 2.2 billion pounds, and is likely to exceed 3 billion pounds in 2011. Although the incidence of multiple alternatives, including gifts, chocolate and wine, people still Say it with flowers, the United Kingdom lags behind the rest of Europe in the annual price per capita - for flowers.

This is an eternal debate industry standards for flowers, because consumers are confused with the symbols of the ethical quality has been addressed. The Kenya Flowers Council, which represents a large share of imports into the exhibition governed the United Kingdom, which governs the code of conduct for more than 1,000 companies in Kenya, although only 25, the main farm supply about 75% of Kenya exports of flowers. Since their introduction in the flower industry in 1999, a fair trade done an excellent job of supporting more than 10,000 workers in the developing world, on the ethical standards to improve the working environment. However meanwhile, the industrial sector and increasing the competitiveness of the landscape has changed. In particular, fair trade initiatives tend to improve in areas that are highly fragmented as fruits and vegetables, which are full of many small producers work, but less well in more established industries, like the flower industry. This is because fair large companies disadvantaged trade disproportionately and effective development of small producers in the competitive environment possible.

Fair Flowers Fair Plants (FFP) is a European initiative, which covers aspects of historic shortcomings by creating equal conditions for all producers in setting standards, unified world. A unique feature of FFP is its emphasis on the examination of the Supply Chain regulate the use of pesticides work, soil protection, energy and the environment. It also provides the flexibility to florists to source their produce either from auctions or directly from flower growers meet FFP. In this way the fresh flowers that produce, reducing waste and a satisfied customer (key!). The longer term, the aim FFP to unify all the existing rules in order to make it easier for producers, traders and consumers.

As in all free markets, if there is clear consumer demand, which can stimulate the growth of supply. If nobody wants FFP-accredited flowers, then did not grow with ease. An estimated 18.1 million have been sold Fair Trade products in the United Kingdom in 2005, so clearly people are willing to buy flowers on ethical backgrounds. The challenge for FFP is to take the national consciousness, whether fair trade is already the de facto standard in the minds of many people. "So is the Arena, we are investing a lot of time pushing the cause of FFP, if we have a chance. One thing that most person love to hear
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